Why Jollibee’s Fast Food has Americans Waiting in Insane Lines — Cult Following


– [Serena] Jollibee is the
premier fast food restaurant of the Philippines. Anytime a new Jollibee opens,
people lose their (bleep). – [Interviewer] How excited
are you that a Jollibee’s here? – How excited are we? (crowd screams) That’s how excited we are. – [Person filming] Oh my god,
this line, just for that. – [Serena] I’ve written about it, but I’ve never actually tried the food, so I enlisted the help of
my buddy Dale Talde, chef, but also a huge fan of Jollibee. – So when I first came to New York City, my Moms was mad worried, she’s like, “There’s a lot a Filipinos in
Queens, so go to Woodside.” I’m like, “okay Mom.” – Well ’cause it’s super diverse
borough, but just so happens there’s a lot of Filipino
people in this neighborhood. – Yeah, there’s tons of Filipinos here So tons of Filipinos,
tons of Filipino food. – Jollibee, which is a huge chain in the Philippines,
– Yup. – I’ve never had it but,
people really love it. – Here it’s a unique brand, in the Philippines they’re everywhere. You’re always longing for
what you had back at home when it comes to food especially. And you know, Jollibee
brings people back to that. The Jollibees we’re goin’
to here in Woodside, this is the first one in the East Coast. Him and I look a similar build, (laughs) My head’s only this big in my head though. It’s just my ego. – [Serena] What’s your basic order, what do you usually get? – I’m usually like a, three piece chicken, and rice and gravy guy. The hot dogs and cheddar
cheese with the spaghetti. – [Serena] Sweet tomato is like theme. – It is our jam here. Tomatoes are more sweet than
savory here in the Philippines. – [Serena] We’re gonna
order like everything. (upbeat music) – Filipino comfort food
is a unique blend of Chinese, Malaysian,
Spanish, and Americana. – [Dale] It’s as good
or better than Popeyes because it’s not as heavy of a batter. Fried chicken in general is a unifier. – [Serena] This is what people
come for, the Chicken Joy. – Drag your finger through
that, got some heat to it. – Oh! – Let’s jump in. – Okay, mmm… – That’s legit fried chicken. – Yeah that’s good. – [Dale] Freshly fried chicken, always. – Mmm, so much of eating
fried chicken for me is just that familiarity and I can see if you know I grew up on Jollibee
and then I didn’t have it, and it showed up in my
town I’d like freak out. ‘Cause it’s that specific
kind of texture and flavor that you can’t, you can’t get. – This is one of the
things that my mom like got me up on, is fried chicken and rice. The rice, is perfect. I always grew up on just like knowing that it was a dope combination
and people are like, “What are you eatin’,
rice with fried chicken?” I’m like, “yo.” (laughs) – [Serena] So this is the special. – [Dale] Yes, so it’s basically
a chicken noodle soup. This is very Filipino. – Very Filipino, okay. – Very, very Filipino. These are mung bean threads so so instead flour noodles,
they’re mung beans. Gluten free. (mellow music) We know when there’s 7,000 islands, people make this a ton of different ways. What I like is that the
noodles aren’t hammered. – Yeah like a pudding in here. – Yeah, but no they’ve
actually held together. – That’s, yeah. Should we do one with vinegar, get a little vinegar, we should try this. So this is pretty classic? – You’ll always find this on the table. I like giving this a shot or
two of this chili vinegar, and it really changes what
you’re working with here. It feels like something homemade in a place that’s a fast food restaurant. I feel like we’re doing drugs. (laughs) And I’m like trying to lead
you down this (bleep) gateway. “Do it, do it, eat the
burger, eat the burger.” Y’know what I had corned
beef with in my house was for breakfast, you’d eat it a lot with rice and some eggs. This is pandesal, very soft, squishy. – [Serena] Yeah, super squishy. – It has a little more
texture than a potato roll, but this is a common bread
that you get for breakfast or just kind of a snacking. – [Serena] It’s a little sweet. – It’s a little sweet. – Almost like a Hawaiian roll. – Yep. (mellow music) – Alright I think we should
do these pastas next. Yeah?
– It’s still really sweet. – [Serena] And it’s
definitely not an al dente. – Hammered. – It’s like very soft. – But there’s never
really al dente noodles in the Asian palate. Even if it’s a ramen noodle, it’s not al dente, where
you can still see a little something in the middle. It’s cooked through but
it has a chew to it. And if you go to these noodles. I grew up eating this. It’s called Pancit Palabok. It’s a rice noodle, the gravy is basically a thickened shrimp broth. They have minced pork,
so chicharon on top, and then they always garnish with egg, and they have some more shrimp on top. I love this, it’s made from like coconut juice that
they turn into vinegar. – [Serena] This feels
like something I’ve eaten. – Yes, a lot of this food is definitely from the American occupation in the Philippines. You get a, they wanted a taste of home, this was a taste of home
for a lot of Americans. – I see, so this is post occupation. – This is pre definitely, (laughs) that’s post. – [Serena] Okay peach mango. Oh yas. So bubbly and crispy. – [Dale] You can hear
it, you can hear the. (crackling) – [Serena] Yeah, that’s crackly. – [Dale] The crackly crunch. There’s some diabetes in here boy. – The pastry’s almost savory. – Yeah, well you gotta imagine, they’re not frying this in any other oil but the chicken fat oil. – [Serena] Seriously? – For sure! For sure, I can guarantee it. (laughs) I guarantee it. And, but, it’s delicious. – Yeah it’s super crispy, it’s good. – I’m gonna try this. I know my man wants to eat this. You know he does. He’s straight Hawaiian. Hawaiians this is like, you put egg on this and he’s like. He wants to eat this. I know he want to eat this. (laughs) I know he wants to eat this. – Hell yeah (laughs) I knew it, I was like he was staring at it like, he was like, “yo, that box open yet?” – I know, I saw you guys. – In this world, in this genre
of what this is, fast food. – Yeah. – It’s a good product. – It originated from the whole pride of our Tonkotsu pork broth
ramen being the best. And we want customers to really under–

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